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Chao Professor, Chairperson, Wharton Marketing Department and Co-Director, Wharton Customer Anaytics Initiative R for Marketing Research and Anaytics provides an exceent introduction to the R statistica package for marketing researchers.

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I am an expert R user, yet had never thought about a textbook that provides the soup-to-nuts way that Chapman and Feit do: show how to oad a data set, expore it using visuaization techniques, anayze it using statistica modes, and then demonstrate the business impications. Whie many books take a purey academic approach, Chapman (Googe) and Feit (formery of GM and the Modeers) know exacty what is needed for practica marketing probem soving. Printed on acid-free paper Springer Internationa Pubishing AG Switzerand is part of Springer Science+Business Media (Д¦ Praise for R for Marketing Research and Anaytics R for Marketing Research and Anaytics is the perfect book for those interested in driving success for their business and for students ooking to get an introduction to R. Neither the pubisher nor the authors or the editors give a warranty, express or impied, with respect to the materia contained herein or for any errors or omissions that may have been made. The pubisher, the authors and the editors are safe to assume that the advice and information in this book are beieved to be true and accurate at the date of pubication.

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in this pubication does not impy, even in the absence of a specific statement, that such names are exempt from the reevant protective aws and reguations and therefore free for genera use. The use of genera descriptive names, registered names, trademarks, service marks, etc. A rights are reserved by the Pubisher, whether the whoe or part of the materia is concerned, specificay the rights of transation, reprinting, reuse of iustrations, recitation, broadcasting, reproduction on microfims or in any other physica way, and transmission or information storage and retrieva, eectronic adaptation, computer software, or by simiar or dissimiar methodoogy now known or hereafter deveoped.

Seatte, WA, USA Eea McDonne Feit LeBow Coege of Business Drexe University Phiadephia, PA, USA ISSN ISSN (eectronic) Use R! ISBN ISBN (ebook) DOI / Library of Congress Contro Number: Springer Cham Heideberg New York Dordrecht London c Springer Internationa Pubishing Switzerand 2015 This work is subject to copyright. 2013) van den Boogaart / Toosana-Degado: Anayzing Compositiona Data with R (2013) Nagarajan / Scutari / LГЁbre: Bayesian Networks in R (2013)Д¤ Chris Chapman Eea McDonne Feit R for Marketing Research and Anaytics 123ДҐ Chris Chapman Googe, Inc.

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1 UseR! Chris Chapman Eea McDonne Feit R for Marketing Research and AnayticsДў Use R! Series Editors: Robert Genteman Kurt Hornik Giovanni Parmigiani More information about this series atДЈ Use R! Koaczyk / CsГЎrdi: Statistica Anaysis of Network Data with R (2014) Noan / Tempe Lang: XML and Web Technoogies for Data Sciences with R (2014) Wiekens: Mutistate Anaysis of Life Histories with R (2014) Cortez: Modern Optimization with R (2014) Eddebuette: Seamess R and C++ Integration with Rcpp (2013) Bivand / Pebesma / GГіmez-Rubio: Appied Spatia Data Anaysis with R (2nd ed.

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